To eternally give a smile from the heart to all the people.

In addition to scientific research results, we are confident that at the end of the approach fusing “phenomenons” we carefully took care of as “practical search for the truth”, the “blessings of nature” and people’s “traditional wisdom”, the road to "True Health and Beauty” we kept on challenging will be widening. Moreover, with "True Health and Beauty” being Humanity’s common theme, huge markets are about to born in developing Asia with countries such as China, India, Middle East countries and others.
To send all our creations to the world as Japan Premium! Japan Pride! and to widen the road of "True Health and Beauty” is precisely the Ultimate Challenge of MAXPLAN and to build an environment in which people can live beautifully and healthily is our “never ending challenge” as “Company” and “People”.